By Niranjan Gidwani, consultant director and member of UAE Superbrands Council; former CEO,
Eros Group Dubai
If we have learnt one thing from the last fifteen months of Covid-19, it is that things can change in an instant. This is true of the way we live, the way we work, and the way we shop and buy as consumers. One of the most significant effects is the realisation that, for many of us, geographical location has become less relevant – so long as there is internet.
We have seen that, almost overnight, e-commerce strategies have shifted from a perpetual top priority on every retailer’s three-to-five-year plan, to a desperately needed lifeline that could enable them to survive a global
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