Lay’s shot a quick ad in 5 minutes with football stars David Beckham and Thierry Henry.
They shot the ad for the chips brand during a game in San Siro in Milan.
How? They pulled together a conversation between Beckham and Henry, which ended up with Beckham looking for more Lay’s in the audience.
A different take on the Kiss Cam, the Chip Cam looked through the audience to see if it could spot any packets of Lay’s.
The ad was shot as part of the chip brand’s campaign for the UEFA Champions League (UCL).
The campaign called ‘No Lay’s, No Game’ aims to reward fans who are ready with Lay’s during the tournament.
“This year, No Lay’s, No Game is giving fans even more reaso
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