RedBird IMI strikes $1.45bn deal for All3Media

Image Credit: all3media

Investment group RedBird IMI has struck a 1.15 billion pound ($1.45 billion) deal to buy Britain’s All3Media, the production house behind hit TV shows ‘Fleabag’ and ‘Squid Game: The Challenge’.

RedBird IMI, launched just over a year ago, is led by former CNN executive Jeff Zucker and backed by Emirati royal Mansour bin Zayed Al Nahyan, who also owns soccer club Manchester City.

The group is a joint venture between RedBird Capital Partners and  Abu Dhabi’s International Media Investments, which owns The National, Sky News Arabia, Al Ain News and CNN Business Arabic, as well as a minority stake in Euronews.

All3Media has been jointly owned by Warner Bros Discovery and Liberty Global since 2014. The companies bought the firm for GBP550m.

The group has more than 50 production labels under its portfolio, with strong programming, from long-running series through to the launch of new formats, new talent and new business models.

It has produced hit shows and series such as The Traitors; Wild Isles, presented by Sir David Attenborough, BBC hit drama The Tourist; Squid Game: The Challenge and Keanu Reeves-fronted documentary Brawn: The Impossible F1 Story for Disney+, and more.

Gerry Cardinale, founder and managing partner of RedBird IMI, said: “Acquiring All3 is an extension of our investment thesis around pure play global content creators and owners of intellectual property,”