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Joyce Hallak, CEO, Spark Foundry Middle East

Publicis Groupe Middle East appoints Joyce Hallak as CEO of Spark Foundry ME

SOCIALEYEZ World Governments Summit

SOCIALEYEZ delivers full-scope social content creation for World Governments Summit

The Advertiser of the Year Award will be presented to Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office at the Dubai Lynx Awards Ceremony.

Dubai Lynx honours UAE Government Media Office as 2026 Advertiser of the Year

Sachin Mendonca, Chief Strategy Officer, YouExperience on creativity

A CSO says: ‘Congratulations, we’ve engineered creativity out’

Empyre Communications has secured nine new client wins across PR, social and digital as it continues to grow its regional footprint.

Empyre Communications secures nine new client wins

From left, Elio El Chayeb, Director and Executive Producer, and Anissa Kadi, Senior Producer, Boomtown Productions

Boomtown appoints Elio El Chayeb, Anissa Kadi to senior roles

Levi's

Levi’s remains ‘fit for moment, fit for life’ during Ramadan 2026

The Heroiks MENA team, from left, Jineesh Kattil, Senior Paid Media Consultant; Hicham Aujjar, Founding Partner and CEO; and Karim Belouadi, Client Leadership and Paid Media Director, Heroiks MENA.

Heroiks picks Dubai as Middle East growth office

Pringles

Starfish Agency reveals successful work on Pringles’, Liwa Festival 2026

THE WORK

Batroun Foot City

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

SAVA Squad

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

Tarek Nour Advertising Orange Egypt

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism

Inception42

Creative Featured Marketing News The WorkJul 2, 2026

Shantelle Nagarajan

G42’s Inception rebrands to Inception42

World Cup travel

Advertising Creative Featured Marketing Social Media The WorkJul 1, 2026

Shantelle Nagarajan

Visa’s FIFA World Cup 2026 travel campaign offers a ‘new game plan’

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