Consumer expectations and demands are changing. Hospitality brands that are looking to acquire new customers, enable better customer experiences and build brand loyalty will very soon need to ‘listen better’ and tap into the goldmine of data that consumers are willing to offer, before getting their marketers to ‘tell stories’ that resonate with the values, principles and expectations of these consumers.
Campaign Middle East had an interesting conversation with Ali Ozbay, Vice President of Marketing and Communications for the All Inclusive Collection and Rixos Hotels, activating the keys to the ‘suite’ spot in hospitality marketing.
We discussed balancing global vs local marketing, cultural sensitivities, authenticity, customer e
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Tags:adventureAdvertisingAIAli OzbayAll Inclusive CollectionauthenticityBrandCampaignscreativitycuisinesCultural sensitivityCulturedatadifferentiationenvironmental impactExperiencesglobal narrativesheritagehospitality marketinghuman-centric approachHyper-personalisationinnovationLLMslocal campaignsLuxurymarketingMLPrivacyrelaxationRixos Hotelsstorytellingsustainabilitytraditionstransparencytrust
