Motivate’s digital marketing manager Anusha Azees found the conversation at the Lions was about more than raw creativity. Conscience trumps purpose, measurement matters and the customer can’t be conned
Beaches. Yachts. The South of France.
Add the top creatives and marketers from around the world to the mix and you have the Cannes Lions Festival of Creativity 2019.
It is fun on the outside and deeply fragmented on the inside. While the sessions were diverse, the underlying themes and focus areas for brands and agencies echoed those we face in the MENA region.
Purpose. Purpose. Purpose.
Millennials care about the world they live in and want to make it a better place. With speakers thr
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
