JWT and Leo Burnett have retained Saudi Telecom’s advertising business following a review process that lasted the best part of a year.
The agencies’ Saudi operations will oversee the accounts, with Leo Burnett’s remit covering corporate communications, home, enterprise and wholesale. JWT will handle the company’s mobile operations.
The Saudi Telecom (STC) account had been one of the most sought after in the Gulf, thanks to STC’s standing among the region’s top advertisers. In the first quarter of this year, STC was the third-largest ad spender in Saudi Arabia according to the Pan Arab Research Center. Last year, it spent $130 million, making it the second biggest-spending brand in the region.
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Finally 🙂