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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
Directory
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AOTYME2026
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Top row, from left, UAE Government Media Office's Khaled AlShehhi, Shamal Holding's Donna Glasper, Dubai Culture and Arts Authority's Saleh AlBreiki, and Merex Investment's Lizelle Fitoussi. Middle row, from left, Diriyah Company's Naif Awlia, Initiative MENAT and Magna MENA's Lara Arbid, Expo City Dubai's Sholto Douglas-Home, and HAVAS Red Middle East's Palak Mehta. Bottom row, from left, IMPACT BBDO's Ghassan Kassabji, Merkle MENA's Deepak Mankani, and WPP Media MENA's Yasser Kaskas on destination marketing.

Destination marketing – share the soul, not only the skyline

Jordan Tourism Board FP7 McCANN UAE Dubai Initiative MENAT account win

Jordan Tourism Board appoints FP7 McCANN UAE and Initiative MENAT for creative and media

client for

The year ahead for client-centric innovation

Magna Global MENA took home the Media Agency of the Year title. The award was presented by Ziad Khammar, COO of DMS (right), a member of Choueiri Group and the category partners for the award.

AOTY 2025: Magna Global on winning the Media Agency of the Year

Initiative MENAT IKEA Alsulaiman

Initiative MENAT retains IKEA Alsulaiman account for Saudi Arabia and Bahrain

Marketing Game Changers 2025 Jury

Marketing Game Changers Awards 2025: Full jury line-up announced

Initiative names Sanita Sandhu as Chief Strategy and Growth Officer

Magna Global took home the Performance Marketing Agency of the Year award, presented by awards sponsor Gosia Wajchert, Managing Director – MEA at Criteo.

AOTY Snapshot: Magna Global on winning Performance Marketing Agency of the Year

Top 20 Movers and Shakers

The Annual: Top 20 Movers and Shakers of 2024

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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