fbpx
FeaturedMarketingSocial Media

Joining the club, by Horizontal Digital’s Robert McGovern

Robert McGovern, Horizontal Digital, digital strategist introduces social media newcomer Clubhouse and explores the possibilities the platform presents to advertisers.

The audio-based social networking app Clubhouse has exploded on to the social media scene over the last few months on a wave of hype originating from a host of technology enthusiasts, entrepreneurs and investors from Silicon Valley. The app is a kind of cross between radio and podcasts, combining the live nature of broadcast radio with the topical discoverability and subscription of podcasts.
Users can create “rooms” to host a talk themselves or have a chat with others. Their followers, or anyone who is interested, can listen and even join in with the discussion if the moderator allows. It’s not unlike the virtual Zoom panels that we’ve all become so accustomed to over the last yea


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.