JGroup, a regional group of companies, with a vast portfolio of subsidiaries and investments across the Middle East, Europe, Asia and the United States, today announced a strategic partnership with Blis, the trusted leader in location-powered advertising and analytics. Through this partnership, JGroup and Blis will leverage their combined strengths to help brands in the region understand, reach and engage consumers to deliver measurable results.
JGroup has added this new capability to its digital business because location-powered data is the most accurate indicator of ’real’ behaviour and intent at scale when compared with any other type of data, and Blis’ Smart Platform provides u
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