Jazeera Airways, Kuwaiti budget airline, has partnered with MoEngage, a customer engagement platform, to segment customers and engage them through the right channels.
The airline will utilise the AI-enabled capabilities of MoEngage to enhance its customer communications strategy and provide a consistent experience across destinations.
“As a fast-growing low-cost airline, one of the challenges we face is engaging with customers through the right channels at the right time. Serving different demographics, we have to also keep our engagement more personalized at an individual level. A customer engagement platform like MoEngage can greatly assist us in these two areas,” said Andrew Ward, VP mar
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