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posted on Sep. 08, 2025 at 5:30 pmSep 9, 2025

Jashanmal Group unveils Back-to-School campaign with rewards worth AED150,000

posted on Sep. 08, 2025 at 5:30 pmSep 9, 2025

The Jashanmal Group Back-to-School campaign leaned into a 360-degree rollout, including digital and social media, in-store activations, online promotions, and influencer collaborations.

Jashanmal Group Back-to-School campaign

Shoppers who spend AED 1,000 or more across any product category, whether on school essentials, seasonal items or larger household purchases are offered the opportunity to win rewards worth AED150,000.

Retail giant Jashanmal Group has revealed details about its first-ever Back-to-School campaign, designed specifically to target families and students, and promote its curated collections.

The key objective of the Back-to-School 2025 campaign was to create excitement and position the brand as the premier destination for school essentials, while delighting customers with exclusive rewards worth AED150,000.

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By pairing exclusive rewards with high quality produc

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the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.