Upmarket SUV maker Jaguar Land Rover has launched a new campaign to promote its luxury car rental service.
The Out is a new service that offers Jaguar Land Rovers for hire in the UK and wants to create an “emotional longing for adventure”.
The campaign builds on the brand’s ‘Live your out’ creative platform and was created by UK creative agency House 337.
The marketing effort spotlights Britain’s natural beauty spots as well as the Jaguar Land Rover cars the service has on offer.
The work uses photography to explore the different adventures family and friends can have together when using The Out.
‘The break out’ shows a family at the beach catching some waves, ‘The dine out’ depicts a couple having a picnic in the countryside, ‘The hang out’ features friends gathering around a fire, ‘The sleep out’ is set on a glamping trip, and ‘The far out’ portrays the vehicle roaming the hills.
“We know our audience wants an experience of adventure and exploration,” Matthew De-Graft Hayford, head of marketing at The Out, said.
“The ‘Live your out’ campaign grabs their attention and shows our target that our service is designed to meet their needs and high expectations from the moment of the booking itself.”
Matthew Harrington, executive director at House 337, added: “The Out continues to provide an industry-leading premium service in luxury car rental.
“The striking creative and resonant message of this campaign marks a forward step towards building wider recognition of the brand and expanding the customer base.”
