J1 Beach by Merex Investment, one of Dubai’s newest luxury beach destinations, has launched a 360-degree campaign in partnership with OUI Agency to highlight the ‘Spirit of the Riviera’.
OUI Agency developed the campaign concept, managed and directed shoot production and post-production, to deliver a suite of assets including the master video, cutdowns, key visuals and creative executions.
The campaign primarily ran across digital out-of-home (DOOH) and social media platforms.
Aiming to redefine the hospitality narrative, OUI Agency broke away from typical destination campaigns with a bold, fashion-inspired approach.
OUI Agenc
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
