Phil Lynagh is regional managing director at Tag: Worldwide JLT
“Keep it simple, stupid. Wise words indeed and even more so now than when I first heard them in 1988. We need to engage in seconds these days and consumers need hard sell, quick facts, real engaging stuff that’s easily understood. It’s not just about simplicity of message but also simple common sense when it comes to media placement.
I was driving back from Abu Dhabi this week and drove past a series of lampposts for a particular global and local bank. These executions carried more information than a full page press ad. However, you’re expected to read them at 130km/h? Someone should be spotting this kind of laziness
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Tag
Very true in a market like Bahrain. I can only name two advertiser’s out of at least a 50 odd ones that are going outdoor and try make memorable and importantly readable lamp-post adaptations of their campaign.