Isobar, an agency part of the Dentsu Aegis Network, has been appointed as the creative agency of record for IFFCO Beauty, a division of the homegrown FMCG group IFFCO. As one of the region’s leading homegrown beauty brands, IFFCO houses a portfolio of brands that includes Savannah, Guardex, Royal Lather and Ivy.
Isobar MENA won the account following a multi-agency pitch and will manage the duties out of its UAE head office. The agency will be responsible for developing creative and social content for the existing beauty ranges and supporting the launch of several new brands across key markets Egypt, UAE, Saudi Arabia, Iraq, Pakistan and CIS.
“We are very happy to bring Isobar on boar
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
