By Jalaja RamanunniThe Advertising Business Group (ABG) Research Committee and Ipsos have been studying the levels of data privacy awareness in the GCC and ways to enhance best practices in the era of Web 3.0.
The amount and types of data our economies generate has grown exponentially over the last decade, so has the ways it can be processed and used. Such transformation has greatly raised societal concerns around the protection of consumers and users’ privacy and personal data.
The ABG research committee teamed up with Ipsos in the UAE to conduct research on the level of understanding, level of acceptance and readiness to such a big change to the advertising industry – focusing on market
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