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Is music the only thing that truly unites us anymore?

"In a world clogged with increasing distrust and disconnection, trust your heart’s own experience with music, and that instinct may be your brand’s biggest asset," WithFeeling's John Smeddle says.

By John Smeddle, Head of Creative, WithFeelingJohn Smeddle, Head of Creative, WithFeeling

We’re living in a time when division has replaced unity and the manipulation of AI is amplifying distrust. The great Brene Brown once broke down fundamentalist fervour as: “I’m right, you’re wrong, shut up.” One wonders if she knew that this type of bombast would soon become very evident in society, and that the illusion of ‘the world as a global village’ has now become a joke. music

And AI? Well, once our experience with AI has evolved beyond baby steps, everyone will agree that it’s more “wheel” than “gunpowder”.  Right now, however, ignorance of its potential or fear of skills theft is keeping AI on the side of the aggressor for many.

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