In one of the most digitally connected regions, questions are being asked about the future of linear television and what will it hold, considering the continuous changes in media consumption.
You would expect that with the roaring success of Video on Demand (VOD) streaming, we would gradually see the demise of linear TV. In fact, analysts started talking about it since the VOD services has accelerated in the region – and yet a few years later, the linear TV impact remains remarkably high.
There is no doubt that with a digital penetration close to 100 per cent in the GCC markets, and an internet speed ranking among the top 10 globally in our key markets, VOD services are booming driven by a high conv
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