Besides expanding in the Middle East, its second-fastest growing market, Cheil will look to build digital planning and buying capabilities globally, and continue to scout for acquisitions, says global COO Michael Kim.
Almost every story on Cheil’s global growth since 2008 has pointed to the South Korean agency brand’s ‘struggle to emerge from Samsung’s sha-dows’. Every acquisition, be it of The Barbarian Group or BMB and McKinney, has raised this question. Cut to 2014, when the agency acquired stake in yet another agency, Iris. By this time, there were enough reasons to believe that Cheil had moved significantly in the direction of becoming an independent global network. S
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