Are brands and bloggers are losing their claims to authenticity?
What links a bank, a smartphone and paint with avocado on toast? The answer is absolutely nothing whatsoever. However, it is this bizarre array of objects that appear to have – very unsubtly – made their way onto the Instagram account of one of Dubai’s most famous social media stars Karen McLean, also known as ‘Secret Squirrel’.
A quick scroll down the food blogger’s Instagram and you will find promotions for Standard Chartered, Samsung Galaxy, Jotun paint and, more recently, Olay. Admittedly, they are all very cunningly and beautifully blended into the plethora of avocado ‘roses’, but are McLean’s 190,000 followers
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