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Campaign Middle East rounds up the latest AI platform updates that brands and marketers need to know about from the month of June.

AI platform updates you need to know from June 2026

Pinterest unveiled new AI tools designed to improve ad performance, streamline workflows and support conversational discovery.

Pinterest unveils new AI tools for marketers

X announces three new features to its new Ads Manager platform which is making advertising simpler and more accessible for businesses.

X announces three new features on its platform

Pinterest announces a new tool that lets creators connect their Amazon Storefront directly to their Pinterest account.

Pinterest adds Amazon Storefront linking for creators

Instagram introduces multiple captions for carousel posts

Meta has announced new features designed to help people connect around shared interests and personalise their experience on threads.

Meta announces new features on Threads to celebrate 500m monthly users

Instagram has rolled out a new grid reordering feature alongside updates to Edits, giving creators more control over content creation.

Instagram gives users more control with Grid Reordering and new Edits features

Spotify has announced a new feature, Podcast Clips; designed to make it easier for listeners to capture, revisit, and share the moments.

Spotify introduces podcast clips in the UAE

Campaign Middle East rounds up the latest updates on social media, and content and streaming platform from May. Here are the key highlights.

The platform updates you need to know from May 2026

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THE WORK

The Unburied Casket

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

Batroun Foot City

Featured The WorkJul 6, 2026

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

SAVA Squad

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

Tarek Nour Advertising Orange Egypt

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism

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