There’s no denying that influencer marketing has rapidly grown in the past decade. I cannot help but admire how the ecosystem has blossomed since my first influencer campaign in 2015. The industry is maturing fast, yet I still come across outdated, ineffective or untested ‘advice’ which creates a hurdle for marketers looking to translate creator-led campaigns into sales and brand-building.
While influencer marketing sits rightfully at the intersection of creative, media and PR, marketers need to revise their perception and consider social creators as media vehicles capable of delivering full-funnel effectiveness from reach to customer engagement and, potentially, sales. Here are five golden
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