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posted on Mar. 17, 2025 at 10:30 amMar 17, 2025

Influencer marketing insights from 50 CMOs and influencers

posted on Mar. 17, 2025 at 10:30 amMar 17, 2025

YAAP Digital's Arshad Zaheer shares data-led insights and a roadmap for those looking to harness influencer marketing’s true potential in 2025.

Arshad Zaheer, CEO and Senior Partner at YAAP Digital on influencer marketing

Arshad Zaheer, CEO and Senior Partner at YAAP Digital

YAAP recently published an in-depth report that sheds light on the current state of influencer marketing. The report reveals insights from 50 chief marketing officers (CMOs) and several leading influencers, and aims to serve as a beacon for marketers looking to navigate this dynamic space.

Sharing his thoughts in an exclusive thought leadership article, Arshad Zaheer, CEO and Senior Partner at YAAP Digital explains why the report is more than just data; why it’s a roadmap for those who want to harness influencer marketing’s true potential:
The growing importance of authenticity in influencer marketing
Influencer marketing has evolved from a niche digital experiment to one of the most powe

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Tags:Advertising Arshad Zaheer authenticity awareness brand partnerships Celebrities data Decision making Facebook features footfall Inﬂuencer marketing influencers Instagram macro influencers marketing META mico influencers Nano influencers perceptions personalities ROAS ROI Sales Snapchat TikTok YAAP YouTube

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.