HOW IS TECHNOLOGY AFFECTING THE OTT ADVERTISING LANDSCAPE?
Technology is significantly transforming OTT advertising by leveraging advanced analytics, targeted advertising, and blockchain for transparency and data security. As a Web3-focused platform, we incorporate decentralised protocols to ensure that advertisers can verify where their ads are being placed and how they are being engaged with.
This technology also enables a more personalised advertising experience, allowing brands to reach their desired audiences more effectively.
From a user point of view, users are more inclined to engage and convert with the ads as they are also partners in benefiting from the ad revenue thanks to the inn
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