Muhammad Waqar Haider, head of technology, Impact Proximity.
The most impactful trends that emerged in 2021 were interrelated and interdependent, reflecting the interconnected worlds of digital engagement & physical fulfilment. While many of these trends began during 2020, they were accelerated in 2021 with an increased focus on digital/real-world customer journeys.
Customers have set their expectations of a digitally-driven world, which will only grow and evolve as they look for experiences that make their lives easy every day. Gone are the days when customers measured and compared a brand’s digital experience to t
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