Kseniya Tkachenko
Associate media director, Havas Media Middle East
Yes
Elon Musk is a controversial figure, and we wouldn’t expect less from him when it comes to a Twitter deal: from an astonishing initial offer to recent tweets about the deal being “temporarily on hold” and maintaining that he’s “still
committed”, sowing new chaos in the market.
With that rocky start, we can expect the Twitter and Musk partnership to have a huge effect on advertising, and not a positive one at first. From doubts about how ‘freedom of speech’ will affect brand safety to speculations about subscription-based membership, it’
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