IMPACT BBDO Dubai wins the first ever One Show Best Of Discipline Pencil for the MENA region

Impact BBDO wins the MENA region’s first Best Of Discipline Award at the One Show for print with the campaign “The New National Anthem Edition” for An Nahar Newspaper.

The One Club for Creativity, ahead of the upcoming Creative Week 2021, announced that Impact BBDO won the MENA region’s first-ever Best Of Discipline Award at the prestigious One Show. This Grand Prix accolade was given to “The New National Anthem Edition” campaign for An Nahar Newspaper.

“On the back of winning the first GP for the region at Cannes, this is another historic first for MENA. I really hope it’s the start of many more firsts. Regardless of the agency,” says Paul Shearer, CCO at Impact BBDO.

“The New National Anthem Edition” has met with a lot of success: the campaign was the biggest winner at Dubai Lynx this year, where it set a new record by winning 4 Grand Prix trophies. The highly impactful and effective work, in order to motivate women to lead the Lebanese revolution, rewrote the National Anthem of Lebanon by including the word “women” in it.

IMPACT BBDO has a history of setting the bar in the region: in 2019 it won MENA’s first-ever Grand Prix at Cannes Lions (also for An Nahar newspaper), followed by the region’s first-ever Best Of Discipline at the 2020 Art Director’s Club, also conducted by the One Club for Creativity. The agency is also the first and only Immortal Award winners outside of North America and Europe.

Other winners for Best of Discipline in The One Show 2021 are:

Branded Entertainment, Moving Image Craft,
And Music & Sound Craft

AMV BBDO / London
for Essity Bodyform/Libresse “#wombstories”

Creative Effectiveness

BBDO / New York
for Sandy Hook Promise “Back to School Essentials”

Creative Use Of Data And Digital Craft

AMV BBDO / London
for Essity Bodyform/Libresse “#painstories”


FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
for City of Chicago “Boards of Change”

Direct Marketing

Saatchi & Saatchi Australia + Herd MSL
for The Royal Australian Mint “Donation Dollar”

Experiential & Immersive, Interactive & Online,
And Out Of Home

FCB / New York
for Michelob ULTRA, Microsoft, NBA “Michelob ULTRA Courtside”


Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + prettybird / Los Angeles
for Beats by Dr. Dre “You Love Me”

Health, Wellness & Pharma

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit
for Change the Ref “The Unfinished Votes”


Ecox in collaboration with Wunderman Thompson Paris
for “Emergency Bikes”


AMV BBDO / London
for Essity Bodyform/Libresse “#wombpainstories”

IP & Products And Public Relations

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
for Mastercard “True Name”


DDB Chicago + Another Country / Chicago + SMUGGLER + Framestore
for Starburst Swirlers “Best Enjoyed Vertically”

Radio & Audio

Edelman / New York + Good Humor / Englewood Cliffs
for Good Humor “A New Jingle for a New Era”

Social Media

the community + OREO / New York + 360i / New York + World War Seven / San Francisco
for Mondelez / Oreo “The OREO Doomsday Vault”

The One Show is one of the world’s most prestigious award shows in advertising, design and digital marketing. For over 40 years, the One Show Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honouring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.