https://www.youtube.com/watch?v=hpzyAr9KRbI
ACDelco, a supplier of aftermarket parts and products, is set on a mission to take over the local/regional scene by utilizing cultural insights and becoming more relevant and contextual. The strategy was to story-tell the brand’s evolved presence and transform its products that would otherwise be seen as monotonous, to eye-catching and relevant. ACDelco brought on board regional talents as well as Emirati social media phenomenon Bin Baz, to spotlight its “Hatoola ACDelco” campaign. Using Arabic rap as a platform, Hatoola ACDelco, meaning “Get ‘Em”, drew on the combined audiences of the talents involved, to not only reach but educate targe
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