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Idris Elba voices UAE’s invite to the Earth’s best: “Bring Your Impossible”

The centrepiece of the "Bring Your Impossible" campaign is a short film featuring Idris Elba, with powerful OOH ads in the US, UK, France, Switzerland, Germany as well as during a striking Manchester derby game at Wembley.

https://youtu.be/6jeQXSFTJYI?si=EGg00e4Ye1n9sgcx

The UAE Government Media Office, in collaboration with Impact BBDO, has launched the “Bring Your Impossible” campaign, featuring actor Idris Elba who extends a global invitation to the world’s top innovators, talents, and entrepreneurs.

The campaign challenges entrepreneurs, visionaries, and business leaders to bring their most ambitious ideas to life in the UAE, a nation committed to realising the impossible, and explore the unparalleled opportunities within the country’s dynamic business landscape.

By featuring Idris Elba, a global icon known for breaking boundaries, the campaign reinforces the UAE’s message: no dream is too


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