South Korea’s Hyundai said on Friday that it had paused advertising on X, formerly known as Twitter.
The brand is currently speaking to the Elon Musk-owned social media platform directly about brand safety issues, reported Reuters.
It was not immediately clear why the auto giant had paused the advertisements on the site, and Reuters has sought a comment. Meanwhile, X did not immediately respond to a Reuters’ request for comment.
Last November, the White House condemned Musk’s endorsement of what it called a “hideous” antisemitic conspiracy theory on X, while brands such as Walt Disney, Warner Bros Discovery and NBCUniversal parent Comcast paused their advertisements on hi
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
