Black Friday in the Middle East has matured into a peak season where consumers move quickly, compare aggressively, and expect brands to match their intent with precision. Brands that treat Black Friday only as an acquisition sprint leave long-term value on the table. The real advantage lies in how efficiently brands turn seasonal demand into repeat behaviour.
Preparation must start weeks earlier
The best-performing e-commerce teams in the region begin preparations long before the sale window. Their starting point is data hygiene – clean segments, refreshed product feeds, and attributes that reflect real demand signals. Inventory, pricing, and expected availability feed directly into the ma
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