By Jalaja Ramanunni
Saudi’s food delivery app Hungerstation has introduced a campaign Tip with time to make Saudi Arabia’s roads safer for delivery drivers.
The campaign encourages customers to tip with time instead of money when placing orders on the app. The app features a new option for customers, ‘Give your rider extra time’.
As the pandemic continues to drive online delivery demand, ensuring the safety of delivery drivers on the road has become more crucial than ever. A report by Ipsos UAE states that food delivery app usage during Ramadan increases by up to 42 per cent. Recently, Dubai announced plans to build rest areas for delivery riders to ensure their safety and well-being on the road while also roping in the business community to play their part in workers’ welfare.
Hungerstation’s new initiative aims to raise awareness of the challenges that delivery drivers in Saudi face on the road and help keep them safe.
When a customer tips with time, the delivery driver receives a notification with the extra time added to their delivery journey. This takes off the pressure from drivers to complete their deliveries quickly, and ensures that the drivers arrive safely and peacefully.
Hungerstation teamed up with Wunderman Thompson KSA, a creative agency, to launch the campaign Tip with time. It was launched during Ramadan.
“Sometimes a small and simple feature can have a big impact in changing human behaviours and saving lives. Tipping with time helps HungerStation’s customers think beyond their next meal and consider the person delivering it, embodying the values that we look to embody during Ramadan,” says Rayyan Aoun, Executive Creative Director at Wunderman Thompson KSA.
Credits:
Client: Hungerstation Delivery APP
MARKETING DIRECTOR: Ahmad Chatila
MARKETING MANAGER: Muhannad Abunazzal
MARKETING COMMUNICATION SUPERVISOR: Noora Alissa
Agency: Wunderman Thompson KSA
CHIEF CREATIVE OFFICER: Chafic Haddad
EXECUTIVE CREATIVE DIRECTOR: Rayyan Aoun
CREATIVE DIRECTOR: Ahmad Shanaa
SENIOR ART DIRECTOR: Abdelhadi Tulamat
COPYWRITER: Mohamd Bin Khudhir
BUSINESS DIRECTOR: Karim Sioufi
ACCOUNT DIRECTOR: Wessam Alnajjar
SENIOR ACCOUNT EXECUTIVE: Walaa Alyousif
HEAD OF PRODUCTION: Joe Aboudaher
PRODUCER: Jamil Ghrawi
PRODUCTION HOUSE: Forward
