To celebrate its 10-year anniversary and being the very first food delivery app in Saudi Arabia, HungerStation releases an insightful, light-hearted spot that plays on an unwelcomed nostalgia.
Created by Wunderman Thompson Riyadh, the film is a reminder of how hectic, messy and disastrous the world was before food delivery apps. The advertisement depicts the struggles of food delivery in the pre-internet times- from trying to find a restaurant’s number, to placing an order, and getting the food delivered fresh to your doorstep. The journey used to be full of stress and anxiety triggered by an acute state of hangriness. The end of the film illustrates how HungerStation stepped in, exactly a decade ago, and changed the concept of food delivery before anyone else, forever.
Credits:
Client: HungerStation
Agency: Wunderman Thompson Riyadh
Chief creative officer: Chaffic Haddad
Executive creative director: Rayyan Aoun
Creative director: Firas Ghannam
Art director: Bashar Dababneh
Copywriter: Noor Wafa
Business director: Karim Sioufi
Account director: Wessam Alnajjar
Account executive: Mohammed Alaskar
Head of TV production: Joe Abudaher
TV producer: Wael Almadani
Production house: Déjà vu
Executive producer: Mansavi Gosalia
Director: Shahir Zag
Producer: Steve Gergess
Service production house: BMRNG Films
