Matteo Atti, Chief Marketing Officer at Vista
Ultra-high-net-worth individuals (UHNWIs) have more choices. On the other hand, they are also bombarded by requests and sought after by more merchants and service providers than most other people. Also, to protect their privacy and time, they often wrap themselves in layers of supporting teams, advisors, and assistants – they are surrounded by a complex series of spheres of influence.
Most importantly, they tend to be highly educated and highly successful. Their understanding of the business world and its dynamics are dramatically higher than for most. As they can acces
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