“Despite the shorter attention spans, people still seek an emotional connection through the narratives they encounter,” writes Dr. Nermeen Mustafa, Associate Professor, School of Social Sciences, Heriot-Watt University Dubai
In our current digital world, an individual’s attention span has significantly diminished, with studies suggesting it may now be as short as eight seconds.
This presents a unique challenge for brands and content creators who must compete with an overwhelming amount of information, constantly raising the bar for consumer attention. Despite the shorter attention spans, people still seek an emo
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