Debsena Chakraborty, VP Growth EMEA, mFilterIt writes on safeguarding your brand from digital threats.
It takes years to build a reputation and minutes to ruin it. In the digital landscape, negative words spread like wildfire that can burn your repute before you can identify the source or get hold of fading trust erosion.
Brands across the world are becoming more and more conscious of the damaging impact of trust erosion and are vigorously looking to identify social media posts or web content that shows brands in a bad light or fake.
However, identifying infringement and brand reputation threats in real-time req
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
