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posted on Sep. 03, 2024 at 1:26 pmSep 3, 2024

Platformance appoints Group Chief Commercial Officer

posted on Sep. 03, 2024 at 1:26 pmSep 3, 2024

With more than 15 years of media and marketing experience, Shoker has managed regional accounts throughout the Middle East, focusing on media investment and trading across various platforms.

Hassan Shoker, Group Chief Commercial Officer, Platformance.

Next-gen media and adtech solutions provider Platformance.io has appointed TikTok’s former Head of Trading Partnerships Hassan Shoker as its Group Chief Commercial Officer (Group CCO).

With more than 15 years of media and marketing experience, Shoker has managed regional accounts throughout the Middle East, focusing on media investment and trading across various platforms.
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Tags:Appointment appointments commercial growth commercial operations Group Chief Commercial Officer Hassan Shoker media Mindshare MENA PHD MENA Platformance platformance.io TikTok METAP Waseem Afzal

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.