By Alex Malouf, Corporate Communications Director MEA at Schneider Electric
You don’t need me to tell you everything has changed. But are we ready as communicators for what comes next? The biggest transformation is happening right before our eyes. And it’s going to transform the industry.
Of course, I’m talking about media. The past couple of months have been devastating for media globally. Despite the fact that most of us are glued to the news, scouring for bright spots amid all of the darkness about those who are suffering, ad revenues have tanked as print media has struggled to get out editions and advertisers have cut budgets to the bone. Digital isn’t faring that much better
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