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How Hisense’s FIFA Club World Cup 2025 campaign delivered more than 70 million impressions

"Hisense’s long-term vision is to create meaningful, tech-enabled moments for our consumers and sports, especially football, serves as a powerful platform to do that," says Fazalur Rahman, General Manager Marketing, Hisense MEA.

FIFA Club World Cup 2025

Hisense has wrapped a 360-degree campaign for the FIFA Club World Cup 2025, building on its seven-year partnership with FIFA, across the UAE, Qatar and Oman.
Titled ‘Own The Moment’, the campaign blended digital, physical, and experiential platforms in an effort to meet fans wherever they are: online, in stores, or at on-ground activations. The campaign’s intention was to celebrate the extraordinary passion and unforgettable experiences that football evokes, encouraging fans to fully embrace every thrilling moment of the FIFA Club World Cup 2025.
“Online, the campaign delivered over 70 million impressions, 10 million views, a reach of 58 million, and generated more than 1 million pieces of


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.