By Jadd Elliot Dib, founder and CEO of Pangaea X
Interacting with brands is no longer confined to simply walking into a store and physically viewing a product, the overall customer journey has transformed and so has a brand’s marketing strategy. Email communications, website visits and media engagements have made it easier for consumers to make informed decisions, however, keeping a track of these engagements is the biggest challenge for marketers today.
There is ample customer data but it is only through analysing this data and turning it into insights that it becomes useful to companies. This is where data analytics come in – it simply eases these complex processes, and create
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