WARC has released ‘The Health of Creativity’ report based on its rankings analysis.
Each year, it tracks the results of the top regional and global award shows for creativity and effectiveness for the rankings.
It has assessed and compared the ranking data to see how many creative ideas were awarded for effectiveness, and if highly awarded campaigns were more likely to be effective.
The study revealed out of the 5,000+ creatively awarded campaigns analysed, 42 per cent of highly creative ideas are awarded for effectiveness, compared to 20 per cent for all creatively awarded ideas.
Amy Rodgers, Head of Content at WARC Creative, said: “Since we published the previous edi
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Tags:WARC
