2020 has been a year of unexpected headwinds and hurdles, driving the evolution of the automotive industry across its operations and communications. With the ongoing pandemic affecting how brands connect with consumers, and Twitter witnessing the strongest growth in monetizable daily active users (mDAU’s) to date, Twitter is releasing the results of a recent survey delving into the automotive consumer behaviour.
Earlier this year, a survey was undertaken across Saudi Arabia and UAE, highlighted the role of Twitter within the purchase journey. This survey revealed that, when buying a car, nine out of ten shoppers will visit Twitter at some point in the process. 61% of Saudi respondents revea
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