Horizon FCB Kuwait has announced its win of Kuwaiti commercial bank Burgan Bank, following a competitive pitch. The agency will handle the bank’s marketing and creative communications as its Agency of Record (AOR).
As a part of the partnership, the agency will be responsible for creating and launching creative and communications campaigns for the bank. It will also be responsible for its marketing strategy, as well as, digital and content marketing efforts.
It is considered to be “a significant and a strategic alliance” for the agency following its restructure.
Nadin Al-Alami, Managing Director at Horizon FCB Kuwait said: “We’re thrilled with this new addition as it strengthens our client portfolio and further reinforces our presence in the Kuwaiti market.”
As a part of the partnership, the brand also aims to grow and strengthen its position in the financial and banking sector in Kuwait and the region.
Kholoud Al-Feeli Group Head of Marketing and Corporate Communications at Burgan Bank, said that they’re “confident” that the collaboration will support the bank’s “continued growth and success in the banking sector”.
She added: “This strategic partnership will bring a broad range of experience and creative added value to Burgan Bank’s marketing solutions while stepping up the brand building effort and the connection with our target audiences.”
Mazen Jawad, CEO at Horizon Holdings added: “We’re delighted to partner with Burgan Bank in this new association and feel that our Never Finished approach is already successfully in motion under the leadership of Nadin.”
The new account win is also in line with the agency’s “Never Finished approach” which is being led by Nadin Al-Alami. Alami is the new Managing Director who took over the reigns early this year.
Horizon FCB Kuwait currently works with local, national and international businesses across a variety of sectors including finance, retail, F&B and automotive.
