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Horizon FCB Dubai breaks chains with blockchain

https://www.youtube.com/watch?v=xV9t_ZZ01Ak

Tens of thousands of women are sent to prison in Egypt every year. Their crime? Not being able to repay loans borrowed for amounts of only a few hundred dollars.

These women are known simply as “Al Gharemaat” or “The Fined”. The money they borrow goes to pay for medicine, emergencies and to take care of their families. However, the consequences for when they are not able to pay off the loans are devastating and lead to significant prison sentences, and having to leave their children and families to the unknown.

Horizon FCB Dubai created and launched a humane initiative: ‘Breakchains with Blockchain’. Inspired by the reasons for thei


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