Hiring trends for advertising and media industry – by MBR’s Sanjana Bhosale

By Sanjana Bhosale head of advertising and marketing recruitment at MBR

As in 2022, the media and advertising industry in the GCC/Middle East is rapidly evolving and growing.

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The increasing demand for digital, social media marketing , as well as the need for creative and innovative solutions, has resulted in a growing demand for the talent in the region. Companies are seeking professionals with experience in digital marketing, data analysis and content creative to help them stay ahead of the curve.

Another hiring trend in the GCC and Advertising industry is the focus on diversity and inclusivity. Agencies are looking for candidates with diverse backgrounds and perspectives to bring a fresh perspective to the industry and help them reach a wider audience.

Additionally, the industry is also witnessing an increased demand for professionals with multi- lingual and cross-cultural skills , as the region is home to a diverse range of nationalities and cultures. Overall, the GCC media and advertising industry is a dynamic and fast-paced environment, with a growing demand for highly skilled professionals who can help agencies stay ahead of the competition.

2023 is shaping up to be a year of exciting opportunities for the media and advertising industry. With the growing demand for highly skilled professionals, now is the time to take advantage of the many opportunities available in this dynamic and fast paced industry.

As recruiters, we emphasize diversity and inclusivity in hiring, as agencies are looking for talent from different backgrounds and cultures. In terms of skill sets, there was a growing demand for candidates with experience in digital marketing ,data analysis and emerging technologies.