Euronews partners with MBC’s Shahid

Euronews, European international news media, has partnered with Arabic streaming platform Shahid to offer international news to the streaming company’s growing platform of news and entertainment content on demand across the Middle East and North Africa (MENA). Euronews is the first and only international non-Arab media to provide a news channel within the Shahid viewing platform.

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Shahid is part of MBC Group and provides content suited to the demands of Arab viewers worldwide. A dual service of ad-free subscription viewing (SVOD) will run in tandem alongside advertisement-based video-on-demand (AVOD).

This is the first agreement made between the two media groups.

Maxime Carboni, director worldwide distribution, at Euronews said: “As a trusted source of news, this new partnership between Euronews and Shahid will give its subscribers a reliable view of events happening globally, as well as insights of external perspectives on the Arab world. In a world of increasing disinformation, the continued development of digital distribution with premium partners like Shahid is fundamental for Euronews to strengthen its leading position towards new audiences.”

Natasha Matos-Hemingway, chief commercial and marketing officer (CCMO) at Shahid, added: “At Shahid, we continuously strive to provide the very best in news, entertainment, and other programming, and therefore we are delighted to welcome Euronews to our platform, where subscribers in MENA and the rest of the world will be able to access up-to-the-minute trusted impartial international news. Being the first and only international non-Arabic language media source on Shahid will allow viewers to access news content in several languages, including English and French.”