In collaboration with their regional agency Havas Middle East, MG Motor launched the all-new MG ONE with a new and unforgettable musical tune.
MG Motor partnered with the Arabic hip-hop sensation Shahyn to craft a music video that encapsulates this vibrant spirit and has a reach of more than 600K organic views on YouTube.
The Driven by ONE Voice campaign celebrates the profound role a car plays beyond mere transportation – it evolves into our private sanctuary, a platform for self-expression, and a haven of boundless freedom.
The launch of The MG ONE aims to position this high-tech, sporty mid-size model as the epitome of style and excitement in the compact SUV segment.
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