Media and marketing experts in Saudi Arabia are coming together to discuss the dynamic landscape of media and marketing in the Kingdom this Thursday, 17 October, at Sheraton Riyadh Hotel and Towers.
Campaign Saudi Briefing: Media and Marketing 2024 will begin at 9 a.m. and promises attendees insightful discussions from industry heavyweights who are driving transformation within the fields of media and marketing in the Kingdom and the MENA region.
Confirmed speakers include top executives from global agencies, leading media entities, and government representatives who will share their strategies for success in this rapidly developing market.
Among the highlights of the event are keynote presentations, panel discussions, and fireside chats that will delve into topics such as the rise of digital media, the importance of data-driven marketing, and the growing influence of Saudi Arabia as a regional hub for creative industries.
Tickets to the event are on sale now. Get yours here before they sell out.
Here’s a look into the speakers and the topics they will discuss at the event:
Keynote presentation – How AI is transforming digital marketing performance
AI has been a game-changer across industries, and the digital marketing landscape is no exception. This presentation will explore how AI is revolutionising digital advertising and enhancing performance at every stage of the funnel.
Speaker: Neel Pandya, CEO, EMEA, APAC and Global Partnerships Head, Pixis
Panel: Exploring the strategic impact of Saudi Arabia’s sports investments
The panel discussion will dig into the strategic implications of Saudi Arabia’s investments in sports, particularly football. It will examine how these investments, including sponsoring the broadcast of the Saudi Roshn League, are reshaping the local and global sports landscape, and their impact on both local and multinational brands.
Speakers:
Moderator: Anup Oommen, Editor, Campaign Middle East
Khalid AlKhudair, CEO, SMC
Ramzi Ghanem, Client Growth Lead and Head of MMS Sports
Bilal Fares, SVP and General Manager, adidas EMC
Darine Elkaissi, Managing Director KSA, Mindshare MENA
Fireside chat: The business of entertainment
If the revolution of video-first platforms has taught us one thing, it’s that people give quality attention to content that entertains them, allowing brand content to be as popular as UGC. This session will explore how any advertiser can be in the business of entertainment, and all it takes is the ability to create content that people want to watch, particularly for Saudi audiences.
Moderator: Dyala Badran, Head of Content Solutions, METAP, TikTok
Speaker: Kaswara Al Khatib, Chairman of the Board, UTURN Webedia Group (UWG)
Keynote presentation – Human intelligence: Being human in the age of AI and automation
This session will highlight the delicate balance between cutting-edge technology and human ingenuity, showing how creativity remains the ultimate advantage. It will also discuss how “augmented creativity” is poised to shape the future, proving that the human touch will continue to outshine AI in the digital era.
Speaker: Srikanth Rayaprolu, CEO & Founder of AdScholars
Panel: The revolution of Saudi tourism by governmental entities through digital storytelling
This panel will explore how Saudi’s governmental entities have leveraged digital platforms and social media to promote tourism, enhance national branding, and engage global audiences. With case studies on innovative campaigns, influencer partnerships, and data analytics, speakers will share strategies driving successful tourism activations, shaping perceptions, and boosting international visibility.
Speakers:
Moderator: Ghida Ismail, Media Director, Fusion Five Advertising
Marwa Almalik, Communications Director, ASFAR (Saudi Tourism Investment Company)
Nader Bitar, Director of Digital Solutions, Saudi Research and Media Group (SRMG)
Yousef Labban, Business Marketing Director, Ministry of Tourism, Kingdom of Saudi Arabia
Elie Honain, Co-founder and CEO, NES (Nesma Esports)
Fireside chat: Evolving CMO roles in Saudi’s digital age
In the digital age, the CMO’s role has become a lot more complicated than ever before. They need agencies to go beyond ‘ticking the boxes’ and ‘responding to the brief’ to advise more strongly on impactful innovation, creative effectiveness, transforming businesses as a force for good, and creating campaigns that actually move the needle in a volatile world.
Moderator: Adel Baraja, CEO, Publicis Communications KSA
Speakers: Mohammed Aba Alkhail, Chief Marketing Officer, Saudi Telecom Company
Tickets are selling fast. Don’t miss your opportunity to be part of the conversation shaping the future of Saudi Arabia’s media and marketing landscape. Book your tickets today and secure your spot now.
