Space to ponder is sparse in today’s media landscape, says Marie Abiad.
Real-time marketing means brands must think on their feet
The term real-time marketing has been an industry buzz word in the past couple of years. Various trend reports identify real-time marketing as one of the trends to watch out for in the coming years, highlighting its potential for transforming brand communication.
What is the state of real-time marketing in our region? What are its implications for our industry? What needs to change to develop ongoing real-time marketing communication? What are the paybacks of investing in real-time marketing?
Looking back at the emergence of social media platforms, brands had to re
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